How a company's sales and growth can be affected by the message it conveys to customers.
July 18, 2023
Allbirds stock is down 95% since its November 2021 initial public offering. People may say the company launched the wrong products (did you buy one of their puffer jackets?) or tried to grow too quickly. I believe there is a larger reason: you can’t scale a company by leading with an environmental message—which is Allbirds’s pitch. Consumers rank saving the planet as one of their least pressing concerns when making a purchase. The leading factors consumers look for when ...
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Zola has added a "Home Store" tab to its site. The goal: become an online retailer that does it all...oh, and maybe does gift registries, too. Notably, this a departure from its original, registry-focused mission statement. Initially, Zola told brands that indie store gift registry services were not servicing out of the way towns and that by opening Zola, the brand would reach brides in remote parts of, say, Oklahoma. Zola didn't say that it was simply selling ...
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January 31, 2017
We'll be at NY Now this week. Please contact us to make an appointment.
For suppliers, we'll also be dropping off flyers at your booth and showroom. Please check out the attached idea from Kelly Wenzel at Beatriz Ball. Kelly staples a Bridge flyer to purchase orders. This helps the retailer sell the product that it just bought from Beatriz Ball.